Adecco Staffing
Site Improvements | Brand Refresh | Collateral
Adecco Staffing is a general staffing company who place over 88,000 people in jobs across the country every single day. Leadership was looking for a brand addendum to the original brand guidelines, as well as an increase in conversion rates throughout the site, particularly completion of job applications.
Goal: Improve various user flows throughout the Adecco Staffing site while incorporating a more modern brand approach.
My Role: As the lead UI/UX designer on these projects, I performed an audit of a collection of user flows and presented suggestions on improvement.
Improving The Sign Up Process
Adecco Staffing was looking to promote their training program, Adecco Academy. The previously designed landing page was improved upon by adding a sub-nav to different sections of the page, personal testimonials, and clearer CTAs.
Mobile Apply
In order to decrease the rate of candidates dropping off mid-way through the apply process, I walked through our user flows on mobile and provided multiple recommendations on how it could be improved.
Improvements Included:
• A sticky nav at the bottom of job description pages, so the ability to apply was always in the user’s reach
• Information of what is required when creating a password to prevent user error rather than providing the information after a user error
• Multiple improvements to the sign-up/sign in process
Addressing Both Employers and Job Seekers
The original site design was created in Photoshop years prior, making it difficult to update and keep consistent. For efficiency, components were recreated and pages were redesigned for a more intuitive user flow.
For example, on the industry-specific pages, rather than having Employers to scroll half way down the page before finding relevant information to them, we created a toggle at the top of the page for ease of use.
Refreshed Collateral
Salary Guide
Adecco Staffing’s most prized collateral every year is the salary guide, which depicts trends and ranges of hundreds of job titles in multiple industries. The salary guide is available in both print and digital format. The 2020 salary guide includes an interactive table of contents for ease of use when searching for a specific industry.
Print Collateral
The brand refresh included updates to imagery and the addition of new graphic devices with an emphasis on large amounts of white space and candid imagery.
